Lead Generation, Orchestrated
Turn signals into customers.
Web Conductors connects businesses with people, then uses automation to make sure those connections go somewhere.
Move the pointer through the signals. Scroll to gather them.
Lead Generation, Orchestrated
Web Conductors connects businesses with people, then uses automation to make sure those connections go somewhere.
Move the pointer through the signals. Scroll to gather them.
The human moment
Someone searched. Someone clicked. Someone called. Someone asked. Your job is to be there. Our job is to make that happen more often.
Turning clicks into clients, and chaos into clarity. Digital planning, marketing, and automation for service businesses: strategy, ads, landing pages, video, and instant follow-up, run as one system through our WC3 platform.
Old way, conducted way
Leave behind the old methods of running ads and chasing leads. The conducted way books appointments that convert into profitable jobs, and every step is measured.
The old way
The conducted way
The machine behind the human
WC3 keeps every lead, conversation and follow-up moving, while your people handle the moments that need people.
WC3 is our sales and marketing automation platform. Every lead, conversation, automation, and follow-up in one place: CRM, pipeline, SMS/MMS, email, voicemail drops, DMs, and real-time reporting, on desktop and mobile. When a call gets missed at 2 a.m., WC3 texts back at 2 a.m. When a form is filled, the sequence fires before your competitor has opened their inbox.
Capture
The CRM and central inbox pull calls, texts, emails, chats, and social messages into one stream, with call tracking and source attribution, so you see exactly which ad generated which conversation. Drag-and-drop pipelines keep every lead on a named stage. Unlimited funnels, forms, surveys, and landing pages feed it, no developer required.
Respond
When a call gets missed, WC3 texts back instantly. When a form is filled, the auto-responder fires before your competitor opens their inbox. AI phone and chat agents answer 24/7, collect lead info, and book appointments straight into your calendar.
Nurture
Prospects don't just get an email. They get a personal video in their inbox that builds trust and pushes them toward booking. A 30-day nurture sequence keeps the cold ones warm, ghosted-lead revival wakes the quiet ones, and cancellation prompts reschedule the no-shows. After the job: automatic review requests and referral asks from happy customers.
Dispatch
Reach every lead on phone, voicemail drop, SMS/MMS, email, and DMs, from desktop or the mobile app. Live dashboards show lead sources, pipeline forecasts, and team performance in real time. Social scheduling posts for you, and ROI tracking proves what worked.
The full feature tour
The A.I. employee, missed-call text-back, automations, pipeline, reputation, payments, and more. Tap a video to play it here.
WC3 also connects to the tools you already run: your website platform and storefront, ad accounts, accounting software, calendars, and thousands more apps through standard connectors. We import, segment, and tag your existing contacts for you, wherever they live today. Every feature ships set up, customized to your flow, and managed for you.
The system
Traffic is only useful when the rest of the journey is connected.
Search
Social
Video
Paid Media
Websites
Landing Pages
Calls
Forms
SMS
Email
AI
Human
Appointment
Quote
Pipeline
Follow-up
Revenue
Retention
Referral
Measurement
Any agency can sell you one of these. Leads only arrive when every service hands off to the next, which is why we run the whole route, not one piece of it. Plenty of clients start with a single service, most often paid ads or a landing page, and we will always show you where the route breaks if a piece stays unmanned.
Market research and competitor analysis turned into positioning that resonates, then a distinctive identity built around it, from naming and voice to logo and visual design. No ad spend until the route is set.
Responsive, conversion-first websites and landing pages, new builds, redesigns, and e-commerce storefronts, engineered to capture contact details, prequalify interest, and move prospects toward a booking. A visitor who lands should have exactly one easy next move.
Scroll-stopping video built to hook your ideal customer, plus the graphics, photography, motion design, and copywriting that keep the message consistent everywhere it travels. One shoot feeds your ads, your pages, your social, and your email.
As Google Partners we manage search campaigns that put you at the top of results the moment someone is actively looking, plus SEO, social advertising, B2B campaigns on professional networks, email, and display. Targeted by service, geography, and buying intent, then tuned continuously so the budget buys leads, not vanity clicks.
Our own platform works around the clock: instant SMS-back on missed calls, drip and nurture sequences, personal video emails, and lead management in one CRM. Follow-up in seconds, not days, without adding headcount.
Analytics and live dashboards across your site and campaigns, so you get a holistic view of traffic, page performance, and marketing effectiveness: which ad, which page, which sequence moved which lead. Decision-grade data, no mystery, no guesswork.
The program
For service businesses that want the whole system run for them, first impression to booked appointment.
A comprehensive marketing and sales management service that makes sure your business shows up the moment potential clients are actively looking, then answers, nurtures, and books them automatically. The program started in construction and renovation. It now runs for HVAC, plumbing, clinics, fitness, retail, health, B2B, and any service business that books appointments or takes calls.
Your ads, your data, your leads
A quote starts with a short call.
A lead broker sells you a name it has also sold to your competitors, and charges per lead. ClientFlo Pro runs your own campaigns. You own the ads, the data, and every lead: prequalified, followed up instantly, and marketed to until they buy. Everything the program builds stays yours.
What clients say
Google Partners and government-approved digital advisors, working with trades, retailers, clinics, and professional services since 2015.
"Our sales and customer service systems were fragmented and time-consuming. Since implementing WC3 we track leads, follow up, and handle support in one place. We close deals faster and response times improved dramatically."
Google review, service business owner
"They designed, built and launched our digital strategy and led us through the process with thorough, practical advice. Highly recommend."
Google review, retail business owner
Past and present engagements
Signals in. Results out.
We don't publish client names. We publish what happened. Names withheld by policy. Numbers are real, from our own campaign records.
Tap a row to read the report: the situation on arrival, what we did, and what came in.
Situation
A Prairie building-supply retailer was spending heavily on flyers, radio, and signage with no way to tie a single sale to any of it, and a specific customer segment they couldn't be sure they were reaching at all.
Solution
Without adding budget, spend was shifted to our full-service program: video ads, a dedicated landing page for their building packages, and automated follow-up, with every click, quote request, and call tracked from first impression to sale.
Results
Situation
A federally funded program needed qualified small-business applicants at national scale, and we ran the campaign on our own stack, with real expenses and outcomes on the table.
Solution
Meta video ads into lead forms, a qualification landing page with video, then automated text and email sequences that pre-qualified each lead and booked appointments without manual chasing.
Results
Situation
A family building-materials firm in a major metro market wanted qualified leads for building-material sales. Buyers, not browsers.
Solution
Reading a Google search as the strongest ready-to-buy signal, we ran search ads that appear only at the top of results, only to the target audience, only in the target area, so the brand shows up at the exact moment its offering is being sought.
Results
Situation
An Ontario boutique fitness brand was getting results from Meta ads but couldn't tell whether reported performance was true new-customer acquisition or inflation from returning members and loose attribution.
Solution
A disciplined acquisition strategy: clear trial and introductory offers, simplified conversion paths, and deliberately conservative attribution. Existing customers excluded, conversions counted only when a first-time buyer purchased directly from the campaign.
Results
Situation
A collaborative-banking fintech-as-a-service firm ran on manual data consolidation, reporting, and analysis: expensive, slow, and blind to real-time market changes, with non-standardized reporting creating ambiguity.
Solution
A digital operations overhaul: ERP integration to automate data flow, standardized reporting templates, customizable real-time dashboards, self-service report generation, and robust data governance and security.
Results
Situation
A custom home-construction and building-supply retail company dominated its local market but ran on unorganized processes, an unfinished website, and services scattered across locations. Coordination was eating the margin.
Solution
A comprehensive digital adoption plan: a modern POS system with real-time analytics, construction management and CRM software, a revitalized lead-generating website, and a new e-commerce platform with live pricing and availability.
Results
Situation
A high-end decor brand with superior products and white-glove service sat off the beaten path: low foot traffic and limited awareness, despite excellent reviews from the customers who did find it.
Solution
A strategic contest campaign on their modern e-commerce site. Participants could win a popular item by engaging with social channels, online listings, and leaving reviews, one mechanic driving traffic to both the website and the physical store.
Results
Digital planning
Digital planning is a written, prioritized roadmap for how your business will use digital tools to grow, covering marketing, sales, operations, finance, and HR.
We audit your current systems, define where you're going, and hand you a step-by-step plan with milestones, tools, and costs, then help you implement it. If you want a one-size-fits-all marketing checklist, any template mill will sell you one. This is something else: a roadmap that treats your business as one connected system, operations, tech stack, customer journey, and long-term goals, and connects every moving part. You don't need a 90-page PDF that collects dust. You get milestones, named tools, clear priorities, and a crew ready to implement, and we stay to help you run it.
The big picture: what's working, what's holding you back, and where you actually want to go, because "more leads" isn't a strategy. We dig into your model, market, messaging, and internal chaos.
You leave with: a clear destination
We play digital detective through your tools, stack, and automations, or the lack of them, and show you exactly which parts are rusted shut, slowing you down, or quietly costing you money.
You leave with: an inspection report on your stack
The plan itself: a no-fluff, step-by-step roadmap with crystal-clear priorities, timelines, tools, and next moves. We don't point at shiny software and say good luck. We stay for implementation.
You leave with: your working roadmap, one recommendation, and an implementation guide
Seven areas the plan improves
Pedigree
In twenty years working with small and mid-sized businesses across North America, we noticed one common thread: families creating opportunities, for themselves, their employees, their clients. That's the trait we admire and emulate.
When we merged our two companies in 2015 to form Web Conductors, our commitment was to enrich the lives of everyone we come into contact with, starting with each other's.
Zak Co-founderSince 2015 we've helped businesses rise, thrive, and dominate, from boots-on-the-ground trades to professional services. As Google Partners and government-approved digital advisors, we don't dabble in the digital space. We run it: planned, signalled, measured.
Ron Squires Co-founder and Managing PartnerHuman × machine
Straight answers
Web Conductors is a digital planning, marketing, and automation agency based in Barrie, Ontario, operating since 2015. We build complete lead-generation systems for service businesses: strategy, paid ads, landing pages, video, and automated follow-up, run through our own WC3 platform.
WC3 is our sales and marketing automation platform: CRM, instant SMS and email follow-up, nurture sequences, pipeline management, and real-time reporting in one system. It sits behind every program we run.
We've generated leads for construction and renovation, building supply, HVAC and trades, fitness, retail, health, and B2B services. If your business books appointments or takes calls, the route fits.
Because a lead broker charges per lead and sells the same name to several of your competitors. You're racing strangers for a shared prospect. ClientFlo Pro runs your own campaigns instead: you own the ads, the data, and every lead exclusively, under flat, transparent management. The system builds your pipeline and your brand, not a broker's.
Yes. Plenty of clients start with a single service, most often paid ads or a landing page. But leads convert best when the pieces hand off to each other, so we'll always show you where the route breaks if a piece stays unmanned, and you decide what to add and when.
ClientFlo Pro is quoted flat to your market and goals: transparent, upfront pricing with no per-lead fees and no hidden costs. There are no long-term contracts. Start or stop anytime, and everything the program builds stays yours. A quote starts with a short call.
No. We set it up, customize it to your flow, and support your team every step of the way. We'll also import your existing contacts, from spreadsheets, your inbox, or your point-of-sale, then segment and tag them so you start working smarter on day one.
No. WC3 follows Canada's Anti-Spam Legislation (CASL): opt-ins are set up properly, unsubscribes are managed automatically, and messaging is value-first. You reach only people who've given consent, and you look professional, compliant, and helpful at every step.
Yes. We're based in Barrie, Ontario, and run campaigns for service businesses and retailers across Canada and North America. Everything is managed digitally, with reporting you can open from anywhere.
The next signal
Someone is searching for what you sell. Let’s make sure they find you, and make sure someone answers when they do.
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